.2Performant, a Romanian modern technology as well as affiliate advertising answers firm, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it plans to obtain the Profitshare associate networks in Romania and also Bulgaria from Conversion Advertising And Marketing. All at once, Dante International, the manager of eMAG, will become a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up a preparatory agreement to get the Profitshare.ro and also Profitshare.bg partner networks had by Transformation Advertising S.R.L. and also Conversion Advertising And Marketing EOOD.
The contract describes the principles of the purchase as well as is not lawfully binding, according to the company press presented by Economedia.The function involves the move of the Profitshare company lines from Transformation Advertising and marketing S.R.L. and Transformation Advertising EOOD (as vendors) to 2Performant (as the purchaser). Dante International S.A.
(majority shareholder of Sale Advertising and marketing S.R.L.) will certainly be part of the business transactions contract as a backer.” Once the Profitshare purchase is completed, our experts will definitely extend our present ability as well as transform our client portfolio in both Romania and Bulgaria. We still possess a few important measures to complete, however I am actually positive that the teams involved in the transaction on both sides will definitely deal with to accomplish them efficiently. We will definitely declare our post-acquisition plannings after settling the acquisition according to the final arrangement,” claimed Dorin Boerescu, Chief Executive Officer as well as Founder of 2Performant Network.The deal cost is RON 4.3 thousand, and also will certainly be paid out 55% in cash and also forty five% in 2Performant portions through a capital increase..” 2Performant is actually a youthful and vibrant firm along with values that sound with us.
We anticipate that, after the purchase is actually wrapped up, the Profitshare service integrated with 2Performant will certainly deliver higher market value to its own customers,” claimed Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that many measures stay to complete and also complete the purchase, like the successful finalization of the as a result of persistance analysis through 2Performant.Profitshare was actually introduced in 2012 and presently has a profile of 250 affiliate programs (including the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Image resource: the firm).