.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in venture capital yearly, have reared almost $360 million until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That stagnation results from market saturation, elevated regulative pressures, and economic uncertainties.ADWEEK spoke with 5 VCs that continue to purchase adtech companies, despite these challenges, about what they are actually trying to find and what they avoid. Maybe unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused innovations and industry-specific regions including connected television.